New York City Transit Authority Graphics Standards Manual
"In 1967 the New York City Transit Authority hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design a signage and wayfinding system that would solve the problem underground. The work they delivered, the 1970 New York City Transit Authority Graphic Standards Manual, succeeded in that goal and, perhaps unintentionally, the Standards Manual became one of the world’s classic examples of modern design." - Jessie Reed & Hamish Smyth
From Reed & Smyth's successful Kickstarter campaign to reissue the New York City Transit Authority Graphics Standards Manual, this compact edition features a silkcreened cover and is printed in Italy.
2015; 352 pages; 10 x 10 inches; CMYK + 9 Pantone® spot colors; Stochastic screen; Italian cloth wrapped; printed in Italy.
Images courtesy of Brian Kelley
|What's the Story||Massimo Vignelli's subway diagram is a hallmark of modernist elegance, distilling New York's huge, complicated transit system into a sequence of straight lines, rainbow colors and black dots. New York City's offical subway map from 1972 to 1979, the diagram remains iconic in the design world. In 2011, it was repurposed for the digital age, serving as the basis for the MTA Weekender app and website. Not only responsible for the map, Vignelli also established the graphic standards still used today throughout the subway system.|