by Paul Shaw

For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. This book tells the story of how typographic order triumphed over chaos. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images--photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.

 

Hardcover; 144 pages; 11 x 0.8 x 9.5 inches; ISBN-13: 978-0262015486

In stock

SKU 1-1759

Description / Helvetica and the New York City Subway System: The True (Maybe) Story Book

by Paul Shaw

For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. This book tells the story of how typographic order triumphed over chaos. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images--photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.

 

Hardcover; 144 pages; 11 x 0.8 x 9.5 inches; ISBN-13: 978-0262015486

What's The Story

New York's first subway line opened in Manhattan on October 27, 1904 with 28 stations. The route traveled approximately nine miles from City Hall north to Grand Central Station, then west to Times Square and up the West Side to 145th Street. Today, the subway system has grown to 468 stations connecting neighborhoods across the city.

We found other products you might like!

Navigating through the elements of the carousel is possible using the tab key. You can skip the carousel or go straight to carousel navigation using the skip links.
NYCT Little Engineer Costume
$10.95
Kids 2 Train Baseball Hat
$24.00
Keychain MetroCard Dome
$3.75
Tan Subway Map Pen
$3.50
New York Transit Museum Token Routes Magnet
$4.50
Bus Festival 2025 Adult Tee
As low as $32.95
Kids Subway Map Face Mask
Special Price $5.00 Regular Price $9.50
Notebook Bus 100
$14.00
100 First Words for Little New Yorkers Board Book
$9.99
Toddler Tee G Train (Brooklyn to Queens)
As low as $21.00
Frequently bought together
Kids Multisymbol Tee
As low as $21.00
Kids A Train Baseball Hat
$24.00
Lionel™ Striped Conductor Cap Ornament
$10.95
Coney Island Girl Mug
$13.95
Dual Plus Membership
$165.00
NYC Subway Layers Wooden Kit-Set
As low as $34.00
Grand Central Terminal Rose Gold Keychain
$5.95
Kids Tee 6 Train (Bronx to Brooklyn Bridge)
As low as $21.00