Inspired by vintage New York City subway advertising, this enchanting Mermaid Pin brings a touch of seaside nostalgia to your collection. Featuring glittering details and a movable tail fin, this playful design celebrates the classic "Reach the Beach by Subway" campaign that encouraged New Yorkers to ride the rails to the shore. A charming keepsake for transit fans and lovers of vintage New York artwork alike.

Measures: 2.25 x 2 inches.

In stock

SKU 1-6150

Description / Mermaid Pin

Inspired by vintage New York City subway advertising, this enchanting Mermaid Pin brings a touch of seaside nostalgia to your collection. Featuring glittering details and a movable tail fin, this playful design celebrates the classic "Reach the Beach by Subway" campaign that encouraged New Yorkers to ride the rails to the shore. A charming keepsake for transit fans and lovers of vintage New York artwork alike.

Measures: 2.25 x 2 inches.

What's The Story

For decades, The Subway Sun posters advised, informed, and entertained New York subway riders with colorful illustrations and witty messages. Artist Amelia Opdyke Jones, known as “Oppy,” helped give the campaign its distinctive charm after World War II. Her “Reach the Beach by Subway” artwork encouraged New Yorkers and visitors to take the train to the shore, turning a simple travel suggestion into a memorable piece of transit art.